Digital Technology has swept through most disciplines though its effect on academic institutions can be quite different to that of professional practice. This is often evident in Art and Design Institutes where the latest technology sits alongside the traditions of Fine Art and Ceramics. Some institutions are best known for their tradition, others for their cutting-edge digital approach.
This project took place in an institution which had fallen well behind others in providing its graduates with the latest digital creation tools. The situation was largely due to its tradition, reputation and the culture within the workforce. The work involved market analysis to pinpoint the potential for new provision bearing in mind regional, national and international recruitment. It also involved extensive stakeholder engagement to explore both the existing levels of digital expertise within the institution and the barriers to the introduction of new provision. These activities resulted in a new programme designed and developed within the parameters of the validation process and aimed to increase market share by 15% in the first year of operation.
